From this article in MarketingDaily, Neil Ashe, Walmart’s EVP, as well as CEO of its global ecommerce division, tells investors in a presentation:
“Ecommerce is the next growth engine for Walmart. We want to know what every product in the world is, who every person in the world is, and then connect them.”
“There used to be conversations about channels — are we omnichannel? Are we multichannel? Are we metachannel? And those are exactly the wrong questions, because that’s looking at the world from our perspective, not the customer. We need to look at things from her eyes. Are we satisfying her when, where and how she likes to be served?”
Love these quotations. There aren’t many retailers that can make that first sweeping statement and have a chance to follow through and there aren’t many retailers who have the capability to ‘satisfying her when, where, and how she likes to be served.’
As the worlds largest retailer, we all pay attention to Walmart. But the company’s focus on innovation puts it on retail’s edge. I’ll have original content about Walmart soon, but in the meantime, make sure you read Fast Company’s feature article from Dec/Jan: Walmart’s Evolution from Big Box Giant to E-Commerce Innovator.
Retail's Edge 